Career Opportunities at ADEA

The American Dental Education Association (ADEA) is the voice of dental education. The mission of ADEA is to lead individuals and institutions of the dental education community to address contemporary issues impacting dental education and dental research, higher education, and the delivery of oral health care for the health of the public.
Job Title:Membership Marketing and Communications Manager
Division:Communications and Membership
Reports to:Director of Marketing and Communications
Status/Grade:4
Incumbent:Vacant
Date:November, 2014


SUMMARY OF POSITION:                                                                                                     

The Membership Marketing and Communications Manager is part of the marketing and communications group of ADEA. This is a highly functioning, highly effective operation within the Division of Communications and Membership that is known for superior internal client service producing high-quality products in a fast-paced deadline-driven environment.

The Membership Marketing and Communications Manager works with the Director of Marketing and Communications on the development and implementation of strategic marketing plans for internal and external stakeholders, specifically in the area of membership and conference marketing. The individual in this role uses his or her skilled understanding of membership marketing to serve as project manager on Association membership marketing efforts. He or she conducts membership research efforts to determine member needs, priorities and communications positioning for key audience segments. With the Director of Marketing and Communications, he or she develops and key strategies, innovative approaches and new ideas to meet membership acquisition, engagement and retention goals.

The Marketing and Communications Manager represents ADEA’s brand identity and communications standards to a wide variety of internal clients and is responsible for effectively conveying ADEA’s messages to members, prospective members and the general public. He or she tailors messaging and visual elements in accordance with visual brand standards to be shared throughout a variety of communications mediums. He or she also works with the membership staff to develop distinct member segmentation profiles and lists in Association Anywhere, including professional focus and demographic information, and adjusts marketing tactics according to the needs and communications preferences of the targeted audience. The position requires a self-starter with experience in membership marketing and organizational communication techniques. The individual must possess strong interpersonal communications skills, as well as the ability to work independently, manage complex and varied projects, organize multiple projects simultaneously, think creatively and maintain flexibility.


PRIMARY RESPONSIBILITIES:

The Membership Marketing and Communications Manager:

  • Understands the value proposition for the various segments of the ADEA membership and applies that knowledge across promotions and communications.
  • Attains and demonstrates advanced knowledge of ADEA programs, events, services and products to explain and promote them to ADEA members and other members of the dental education community.
  • Assists with the development, implementation and measurement of annual marketing and communications plans, ensuring alignment with ADEA’s strategic goals.
  • Works with internal staff and external vendors on execution of membership recruitment and retention programs.
  • Contributes bi-weekly content to ADEA’s member newsletter, the ADEA Bulletin of Dental Education (BDE).
  • Develops member engagement communications for various segments of the ADEA membership.
  • Provides social media content related to support membership and conference marketing campaigns.
  • Manages production processes from copy and design through approvals and scheduling for direct mail, email, print and online advertising efforts.
  • Works closely with the design team to develop printed brochures and fliers.
  • Gathers member and attendee testimonials for use in marketing materials.
  • Analyzes segmented membership research, shares with cross-divisionally and makes recommendations related to new products and services.
  • Updates existing content and generates new content for the membership pages of the ADEA website.
  • Works with the web team and membership staff to ensure processes and resources related to website, email system and database are in place to support membership and conference marketing efforts.
  • Updates printed membership applications and works with membership staff toward implementation of online membership applications.
  • Works with membership staff to enhance renewal, welcome kit, member acknowledgement and other member touch points using database and third party vendors.
  • Provides reports and metrics to help analyze effectiveness of membership marketing campaigns.
  • Complies with ADEA’s Style Guide, editorial guidelines and Brand Standards.
  • Coordinates the membership certificate program.
  • Monitors external agencies and vendors regarding project timelines, budget and quality standards.
  • Represents Association at ADEA and industry events to educate existing and prospective members about benefits and services and articulate value proposition.
  • Incorporates visual brand into all membership marketing materials and monitors brand standards across all marketing materials.
  • Tracks and fulfills marketing promotions and promotional materials requests from members, and recommends promotional items and incentives.
  • Works with membership staff and the web team on enhancing corporate member exposure on the ADEA website.
  • Shares “member of ADEA” logo and branded newsletter templates to ADEA Councils and Sections.
  • Provides annual budget recommendations related to research, retention, acquisition, engagement, brand and promotional line items.
  • Works with vendor to initiate targeted online membership marketing efforts and manage related campaigns and measurement.
  • Researches and recommends print and online advertising opportunities.
  • Develops targeted ads for segmented areas of the ADEA website.
  • Represents ADEA at industry events to educate existing and prospective members about benefits and services and articulate value proposition.

QUALIFICATIONS: 

 

  1. Baccalaureate degree in marketing, communications, journalism or a related field.
  2. 2-5 years of marketing and communications experience with variety of media required (e.g., newsletters, web content, marketing, etc.).
  3. 2-5 years of membership marketing experience, preferably at a health care or higher education organization, strongly preferred.
  4. 2-5 years of event or conference marketing experience, strongly preferred.
  5. Superior writing, editing and proofreading skills.
  6. Demonstrated initiative, the ability to work independently, and the people skills to cultivate relationships.
  7. Demonstrated ability to work well as part of a team.
  8. Proficiency in Microsoft Office and the Adobe Creative Suite.
  9. Experience with content management, email marketing and association management systems.
  10. Strong project management skills and the ability to produce quality written communications in a fast-paced environment.


APPLICATION INSTRUCTIONS: 

The Association offers a competitive salary and excellent benefits package, along with a Metro accessible location in downtown DC.  Candidates should submit a resume and cover letter with salary requirements to:  HRjobs@raffa.com (subject: Membership Marketing and Communications Manager for DCM). No phone calls, please.

 

JOB TITLE: Program Manager for Access, Diversity and Inclusion (ADI) portfolio of the ADEA Policy Center


DESCRIPTION:  The American Dental Education Association (ADEA) is the voice of dental education. The mission of ADEA is to lead institutions and individuals in the dental education community to address contemporary issues influencing education, research and the delivery of oral health care for the overall health and safety of the public. ADEA is seeking an experienced professional for the role of Program Manager in the Access, Diversity and Inclusion (ADI) portfolio, which is an integral part of the ADEA Policy Center. The Access, Diversity and Inclusion (ADI) portfolio is an integral part of the ADEA Policy Center. ADI promotes innovative diversity and inclusion programs and practices in dental education to advance a robust and diverse learning environment. These activities focus on efforts to increase the diversity of students, faculty and administrators in allied, predoctoral and advanced dental education programs.


RESPONSIBILITIES:  

This position manages various ADEA ADI projects ranging from the ADEA Annual Session submissions, planning and implementation of ADEA diversity conferences and meetings, portfolio publications, on-going research projects, member engagement on diversity issues (e.g., social media, face-to-face, etc.), advisory committee and summer internship activities. The Program Manager takes the lead on planning key components of ADI professional development activities such as identifying topics of interest to the ADI team, development of meeting agendas and organizing leadership development sessions. Finally, the Program Manager will: collaborate with other ADEA offices and external experts to help design and implement new initiatives; stay abreast of current issues regarding national public health and effective institutional diversity practices; gather information on behalf of ADEA ADI in industry-related conferences; and monitor policy activities relevant to ADEA ADI.


QUALIFICATIONS:

The position requires an individual with varied project management, communications and executive-level administrative support experience to grow and further develop. The successful candidate will partner with the SVP and work collaboratively with a high-performance team. The candidate must be able to manage a workload that can be fast-paced with multiple assignments and deadlines as well as the ability to travel. The successful candidate will have a baccalaureate degree plus 5 years of administrative or project management experience, exceptional interpersonal and presentation skills, excellent verbal and written communication skills, ability to set priorities and work with minimal supervision and well-developed problem-solving abilities.


APPLICATION INSTRUCTIONS: 

The Association offers a competitive salary and excellent benefits package, along with a Metro accessible location in downtown DC.  Candidates should submit a resume and cover letter with salary requirements to:  HRjobs@raffa.com (subject: ADI Program Manager). No phone calls, please.