The Kids' Healthy Mouths campaign, launched in August 2012, is a collaboration between the Ad Council and the Partnership for Healthy Mouths, Healthy Lives that aims to motivate parents to, “take action to reduce their children’s risk of oral disease by making sure their kids are brushing their teeth for two minutes, two times a day.” The Partnership is a coalition of leading organizations in oral health and ADEA is a founding and contributing member.
The campaign includes TV, radio, print, outdoor and digital Public Service Advertisements (PSAs) in English and Spanish featuring notable characters from children’s shows and networks. 2min2x.org, the campaign website, serves as an information tool for parents on caring for their children’s teeth.
The campaign has seen widespread success since its inception. More parents are seeing their children brush at least twice a day, and the website has had more than a million visitors.
Read the latest press release for more information on the campaign, and visit 2min2x.org today!