is pleased to announce the launch of its new website at www.ADEA.org. The launch
of the site is the culmination of a comprehensive effort involving many stakeholders. Those stakeholders included a website
advisory group comprising a cross representation of ADEA members, leadership, and
staff. Last spring, attendees at the 2012 ADEA Annual Session & Exhibition
had the opportunity to preview a prototype of the site and participate in an
exercise that gauged how they would intuitively navigate the site. This
member engagement opportunity provided ADEA staff and ADEA’s technology
partners additional feedback to make the new site more user-friendly.
key features of the new ADEA.org include:
navigability is the cornerstone of the new site. The new site map and
navigation were based upon how ADEA members utilize the site. The new menus
maximize the ability of members to find information quickly. The homepage
features a continually updated carousel of images of featured ADEA activities
as well as a calendar and news feed that direct members to the latest
announcements and events.
Experience for ADEA Members
new website tailors the experience for different constituencies within the
membership, providing information of specific interest to individual members.
For instance, users can access news, resources, and events sorted by relevance
for prospective students, current students, faculty, and deans and program
A Modern and Clean
goal was making the site more modern in appearance by eliminating clutter. The
new site clearly conveys ADEA’s priorities and uses design techniques to
highlights topics that are of the greatest interest to members. To achieve this
goal, staff also analyzed other successful sites to gain a sense of best
practices in the current generation of association websites.
launch of the new website is a part of a larger strategic initiative at ADEA to
continually improve the effectiveness of its member communications. The
Association aims to do so by creating stronger visually branding across all
communications, developing more targeted constituency-based messaging, and
highlighting critical information so it is readily identifiable.
you to everyone who offered their time and feedback to make the website launch
a success. If you have feedback regarding the new site, please contact ADEA
Director of Online Services Kevin Morse at firstname.lastname@example.org or via phone at