Bulletin of Dental Education

Launch of Children’s Oral Health Campaign Announced; ADEA is Partner in Collaboration

(Oral Health) Permanent link   All Posts

Launch of Children’s Oral Health Campaign Announced; ADEA is Partner in Collaboration  

ADEA is a partner in a major national public awareness advertising campaign focusing on children’s oral health that launched today. The Partnership for Healthy Mouths, Healthy Lives, a coalition of more than 35 leading dental organizations including ADEA, partnered with the Ad Council to launch the first joint public service campaign to address children's oral health. The Partnership for Healthy Mouths and the Ad Council conducted substantial research to find effective ways to reach caregivers and motivate them to protect their children from dental disease and dental pain.

The resulting national multimedia campaign will be unveiled through a series of national and local media outlets.

The campaign aims to reduce the amount of dental disease in children by stressing a simple message to encourage healthy behaviors. The campaign targets parents and caregivers of children, particularly those in low-income families who suffer a disproportionate amount of dental disease. 

The Ad Council produces, distributes and promotes public service campaigns on behalf of non-profit organizations and government agencies to address issues such as improving the quality of life for children, preventive health, education, community well being and strengthening families.  The private, non-profit organization is known for such iconic advertising campaigns as Smokey Bear’s “Only You Can Prevent Forest Fires” and McGruff the Crime Dog’s “Take A Bite Out Of Crime.” These simple messages have been proven to motivate the public to take action.  

An online toolkit for the campaign provides links to public service television ads and tips on how to promote the campaign online and in your local community. The toolkit is available at: http://2min2x.adcouncil.org/.

Duggan ad 2013